Day: 18 November 2024

Business Advice

‘Game-changing’ sentiment analysis tool set to transform the way big brands engage on social media

Brands today cannot shy away from engaging with their audience on social media, but the results aren’t always guaranteed, to say the least. Inability to read your audience’s intent or failing to understand where the conversation is steering can result in potential revenue losses or, in worst case scenarios, to permanent damage to the brand. […]

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