Customer Experience

Customer Experience Data & Analytics News

Shiseido Americas selects Amperity to transform first-party data strategy

The Prestige beauty company deploys customer data platform to democratise data across the organisation to deliver personalised customer experiences and increase agility Amperity, the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and […]

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