EARTH, an eco-eyewear brand, launches in the UK and Ireland

With its debut eco-friendly glasses range, EARTH announces its launch in the UK and Ireland today.

The brand uses only environmentally responsible materials and production methods to produce its collection of prescription and non-prescription glasses frames, which will exclusively be sold online via Feel Good Contacts from 2nd March 2023.


The ethos of this brand is to create a more circular eyewear industry, where materials are not wasted, and products are biodegradable where possible. Accessories from EARTH’s collection are made from either bio-based acetate sourced from post-consumer waste as well as recycled plastic materials.

With prices starting from £40, EARTH demonstrates its passion to bring sustainable eyewear and excellent quality to customers at an affordable price. The brand believes that preserving the environment shouldn’t have to cost the Earth, so as an introductory offer with Feel Good Contacts, customers can buy frames from the range with a 20% discount on the retail price using the code EARTH20 – until 31st March 2023.

EARTH’s collection of frames will join other eco-friendly collections such as Polaroid and Superdry, as part of Feel Good Contact’s growing collection of sustainable brands. With the addition of EARTH, Feel Good Contacts expands on its commitment to providing more sustainable options.

Commenting of the launch of EARTH at Feel Good Contacts, Khuram Sarwar, Dispensing Optician at Feel Good Contacts says: “We’re thrilled to bring EARTH to the market as Feel Good Contact’s contribution to a safer planet and a more sustainable eyewear industry. Sourced only from recycled and sustainable materials, the glasses from this collection combine excellent quality, timeless style and responsible manufacturing all into one.”

Following launch of the first EARTH range, plans to add new models to the collection are already under way.


Launching in 2023, EARTH is the eco-conscious eyewear brand that strives to put the Earth first. Through its collection of glasses frames, EARTH promotes an ethos of inclusive and affordable sustainability for all. Having committed to providing eco-friendly eyewear options at accessible price points, EARTH celebrates pioneering sustainable material technology, including biodegradable plant-based plastics and recycled post-consumer plastics that are recognised by the Global Recycling Standard.

About Feel Good Contacts

Established in 2008 by qualified optometrists, UK based Feel Good Contacts is one of the leading online suppliers of discounted contact lenses, contact lens solutions, glasses, sunglasses and eye care products operating across the UK, Ireland and France. Rated ‘excellent’ by 50,000+ Trustpilot users, Feel Good Contacts is also the only UK company to offer this discounted service via a mobile app.


Cyril Bismuth, Spiritual Jewelry Designer, Releases Unique and Meaningful Collection under Aaron Jah Stone brand

A new collection of unique and meaningful pieces under the Aaron Jah Stone brand has been released by Cyril Bismuth, the spiritual jewelry designer. This collection is a testament to Cyril’s dedication to combining beauty and spirituality in his designs. Cyril Bismuth’s jewelry designs are inspired by his deep connection to nature and his spiritual beliefs. Each piece is […]

Read More
Accessories Interior Design News

New design collaboration: Divine Savages X Beija Flor

London design house Divine Savages has teamed up with the masters of luxury vinyl, Beija Flor, to create a unique collection of rugs & mats inspired by a shared obsessionn with brave colour and bold pattern. Bloomin’ Marvellous Coral Charm Placemats Rectangle 15 euro each, Bloomin’ Marvellous Blush Green XL Round Rug 240 euro, Bloomin’ […]

Read More
Accessories Gifts Interiors News

Mid-Century inspired Christmas Gifts from 20th Century Cloth

Looking for a Christmas gift packed with retro charm and quality craftsmanship? Mid-Century inspired design house 20th Century Cloth has you covered.   Inspired by the interior aesthetics of the 50s and 60s, 20th Century Cloth founder Helen Snell has created eight signature designs which are now available across a selection of gifts. All these designs are […]

Read More