With its debut eco-friendly glasses range, EARTH announces its launch in the UK and Ireland today.
The brand uses only environmentally responsible materials and production methods to produce its collection of prescription and non-prescription glasses
frames, which will exclusively be sold online via Feel Good Contacts from 2nd March 2023.
The ethos of this brand is to create a more circular eyewear industry, where materials are not wasted, and products are biodegradable where possible. Accessories from EARTH’s collection are made from either bio-based acetate sourced from post-consumer waste as well as recycled plastic materials.
With prices starting from £40, EARTH demonstrates its passion to bring sustainable eyewear and excellent quality to customers at an affordable price. The brand believes that preserving the environment shouldn’t have to cost the Earth, so as an introductory offer with Feel Good Contacts, customers can buy frames from the range with a 20% discount on the retail price using the code EARTH20 – until 31st March 2023.
EARTH’s collection of frames will join other eco-friendly collections such as Polaroid and Superdry, as part of Feel Good Contact’s growing collection of sustainable brands. With the addition of EARTH, Feel Good Contacts expands on its commitment to providing more sustainable options.
Commenting of the launch of EARTH at Feel Good Contacts, Khuram Sarwar, Dispensing Optician at Feel Good Contacts says: “We’re thrilled to bring EARTH to the market as Feel Good Contact’s contribution to a safer planet and a more sustainable eyewear industry. Sourced only from recycled and sustainable materials, the glasses from this collection combine excellent quality, timeless style and responsible manufacturing all into one.”
Following launch of the first EARTH range, plans to add new models to the collection are already under way.
Launching in 2023, EARTH is the eco-conscious eyewear brand that strives to put the Earth first. Through its collection of glasses frames, EARTH promotes an ethos of inclusive and affordable sustainability for all. Having committed to providing eco-friendly eyewear options at accessible price points, EARTH celebrates pioneering sustainable material technology, including biodegradable plant-based plastics and recycled post-consumer plastics that are recognised by the Global Recycling Standard.
About Feel Good Contacts
Established in 2008 by qualified optometrists, UK based Feel Good Contacts is one of the leading online suppliers of discounted contact lenses, contact lens solutions, glasses, sunglasses and eye care products operating across the UK, Ireland and France. Rated ‘excellent’ by 50,000+ Trustpilot users, Feel Good Contacts is also the only UK company to offer this discounted service via a mobile app.