Aaliya Deeba Launch New Collection “SHEENAZ –E-AROOSA A tale of Bridal Glory’

By Aaliya Deeba, founder of Ideebs London, a Couture Label

Our latest collection “SHEENAZ-E-AROOSA” celebrates bridal glory. All our ensembles are inspired by the rich culture and heritage of India and unique blend of embroideries. Every piece is unique, extremely, luxurious and splendid. Our latest lavish bridal collection 2021 bring your richly layered with intricate embroideries and artisanal embellishments dipped in to festive hues features many masterpieces and majestic design for this winter festive season. Seamless ensemble enriched with floral motifs and homochromatic details. The meticulous weaving uses zardosi, kardana sequin, pearls and beads.

The extraordinary details along the flawless neckline, sleeves region making the outfit an illustration of astounding hand tailored. Ethereal elegance drawn on the outfit makes it look whimsical and just like a fairytale in itself. Every outfit of Sheenaz-e-arooza has its own NOVEL.A perfect pick for intimate wedding .A collection celebrating bride’s moments, beauty and wholesome spirit to enjoy festive seasons of life. Hope you enjoy the journey as much as we enjoyed creating it.

SHEENAZ –E-AROOSA A tale of Bridal Glory.docx

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