Ukrainian fashion takes New York city

Ukraine Fashion returns to New York City, February 21st to the 25th, with six of the country’s most promising designers. For its second season showcase in NYC, the collective led by Jen Sidary will present some of Ukraine’s modern designs that highlight international creativity. These recognizable Ukrainian designers are proving that Kyiv is a leading fashion capital and increasing their global recognition across the creative industry.

Archetype Showroom, located within the coveted downtown neighbourhood of NoHo at 676 Broadway, 2nd Floor, will serve as host to Ukrainian Fashion during its week-long stint. All six designer brands will be presented to interested buyers, stylists, and editors. At its core, Ukraine Fashion guides designers with their expansion to international markets for the world to see. This project aims to put a human face to Ukraine’s most prominent designers.

This season’s returning designers are 91 LAB and KACHOROVSKA. New to the scene are CHERESHNIVSKA, ELENA

BURENINA, FROLOV and PASKAL. The brands will present their interpretation of women’s and unisex apparel, footwear, and handbags.

Ukraine Fashion NYC is led by Jen Sidary, a global fashion expert whose career has spanned three decades. Jen was the head of Zappos Couture at Zappos.com and went on to become the President of Sale for Vivienne Westwood America. This collaboration been made possible with the continued support of the USAID Competitive Economy Program. “The Ukraine fashion industry has immense potential to export in foreign marketplaces as the quality and craftsmanship is unprecedented,” Sidary said.

The project is designed to showcase remarkable diversity in the styles that Ukrainian fashion brands have to offer.

The designers utilize the highest quality materials produced by the finest artisans, leading the industry in their craft.

They all embrace the importance of sustainable fashion techniques and highlight Ukraine’s creativity while applying these values to their work.

 

 

 

FEB 21 – 25, 2022

ARCHETYPE SHOWROOM

676 BROADWAY 2ND FLOOR NYC

 

 

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