Sweet smell of success for Perfume Direct

Heywood-based online retailer Perfume Direct has reported a 220% year-on-year sales growth, reaching 180,000 orders. The business is targeting annual sales to break the £10m barrier.

Founded in 2018 by brothers Chris and Greg Dalziel alongside Glen Page, Perfume Direct specialises in selling branded fragrances and gift sets with an expanding range of beauty, skin and haircare products.

The retailer has seen demand more than triple in the past 12 months, which it says isn’t just the result of the general shift towards online commerce but stems from the team’s continued investment in its digital platform and data-led marketing.

Chris Dalziel from PerfumeDirect.com, said: “We have been experiencing rapid growth for the past three years, but this has been an exceptional 12 months. There has been an exponential shift in the way people purchase fragrance and beauty, accelerating the ecommerce opportunities in this sector, which we’ve capitalised on – meeting consumer demand and customer service expectations.

“Until the pandemic hit, the fragrance sector as a whole had been slow to appreciate the ecommerce opportunity, however the step change in shopping habits means that a digital-first approach is being widely adopted. As an established and trusted retailer in this space, we are in pole position to lead the way in online fragrance and beauty retail and we look forward to embracing the opportunities that lie ahead.

“While a strong customer acquisition strategy is driving sales, our returning customer rate is 28 per cent and rising, as more and more people appreciate the ease and cost effectiveness of choosing and purchasing their preferred perfume with us. Exceptional customer service and increasing choice driven by our customers  is at the centre of everything we do.

“To support our expansion, we have made significant hires in customer service, product procurement and marketing – bolstering our team as we advance our digital offering and capabilities.”

Jonny Webber, Head of Ecommerce for PerfumeDirect.com, added: “Eyeing further growth,  we are constantly investing in our website to enhance the user experience and offer a shopping environment that is second to none. The business has recently expanded its product range by more than 75 per cent and launched a new interactive ‘Fragrance Finder Tool’ to help match shoppers with scents based on their personal preferences.

“We think our new Fragrance Finder Tool will be a big success. The tool suggests fragrances against past purchases and perfume note preferences to serve shoppers with a range of compatible options. We will also be enhancing our loyalty scheme and expanding our gift wrapping service to include personalised gift notes as the Christmas shopping season starts to ramp up over the next few months.”

www.perfumedirect.com

 

News Wellbeing

Menizei, Washington: Where Couples Can Disconnect to Connect

Menizei proudly announces the launch of its inaugural luxury basecamp tailored exclusively for couples seeking the ultimate romantic getaway amidst the serene beauty of Olympic National Park in Washington State. Nestled amidst the lush foliage of the Olympic Peninsula, Menizei offers an unparalleled escape from the hustle and bustle of urban life, inviting guests to […]

Read More
Cheshire Chester Events Hospitality News

New VIP hospitality destination, PARADE at Chester Racecourse, opens its doors as an exclusive event venue for private and corporate guests

Chester Racecourse’s PARADE is renowned for its stunning service and style on race days, offering guests a much sought-after hospitality experience. It is now available to hire for hosting private and corporate events, combining contemporary design and limitless detail. The stunning space can host up to 70 guests and is exquisitely designed both inside and […]

Read More
Job Opportunities Jobs News

Homesitters launches recruitment drive ahead of peak summer season

As summer approaches Homesitters Ltd, the UK’s leading home and pet sitting company, is actively seeking new homesitters ahead of the peak holiday season and is highlighting the benefits of the role including travel opportunities and boosting income. A report in February from 50+ Choices Roundtable found that one third (3.6 million) of over-50s are […]

Read More