House of Rouse Launches Debut Collection

UK premium mens apparel and lifestyle brand House of Rouse has launched with a limited release of items from the debut collection. While starting small the initial range of T-Shirts will be quickly followed by further apparel and lifestyle items throughout the year.

Founded by Creative Director Andy Rouse, HOR a celebration of subtle, sometimes irreverent, sometimes silly, sometimes saucy statement style and will be releasing high-quality but low-quantity items as drops and limited editions.

Andy Rouse explains:

“The brand is my design playground and the concept slowly came together over a couple of years. The name came first as a response to the constant mispronunciation of Rouse, when telephone salespeople would call in the 90’s asking for Mrs Roose, I always remember my Mam cutting them short with a beautifully piece of alliteration – ‘it’s Rouse as in House’.

“I always liked the sound and wanted to turn it into something playful. After sitting on the name for a while I started to develop the product concept where I reimagine the brand acronym as irreverent statements for streetwear – ‘Hell-bent on Romance’ being the first release in the capsule. Stylistically speaking I’ve always been drawn to simple evergreen looks and colourways and I wanted this to come out as a smart street look.”

“Another design is an attempt to own my rather embarrassing name, you see I am Mr Andy Rouse… Mr A Rouse… you get where this is going right? This has dogged my life since it was first spotted in a secondary school English lesson. I can’t escape it, so I thought why not take it – and so the House of Aroused was born.”


Furniture Glasgow Interior Design News Retail & E-commerce

Shoppers ‘click’ with EasyKlix™ by Forte in Glasgow

Innovative EasyKlix™ by Forte self-assembly furniture has been unveiled in Scotland for the first time – and is already being hailed as a real game-changer. Shoppers flocked to John Lewis & Partners in Buchanan Galleries, Glasgow, to witness the exclusive launch of the flat-pack collection in a stunning ‘Shop-in-Shop’. The EasyKlix™ products are beautifully designed […]

Read More
Family Fashion News

Spring outdoor clothing – perfect outdoor wear for new mums and mums-to-be with a spring in their step

For new mums and mums-to be that want to get outside this spring, Grow Wild Outdoorwear offers the perfect clothing range to meet the challenges of the season and the adventures on offer. Even the most adventurous of us may eschew outdoor adventures when the weather is at its worst during the winter months. Not […]

Read More
Beauty News

Sciton Inc. Launches Revolutionary BBL HEROic: A New Era in Pulsed Light Technology

This acclaimed treatment works wonders on aging skin, effectively addressing the appearance of tone and texture, acne, sun, age spots and more with minimal to no downtime. Bid farewell to old wives’ tales and choose a reliable treatment for healthy, vibrant skin Sciton Inc., a pioneer in medical and aesthetic laser and light source technologies, has […]

Read More