Manchester skincare and haircare brand grüum launches range of wash bags made from ocean-bound plastic

A new range of wash bags made from ocean-bound plastic has been launched by grüum, the Manchester-based skincare and haircare brand.

The loop Wash Bag, which is available in three colours, is ethically sourced and 100% vegan.

Each bag is made from 100% recycled plastic pellets derived from ocean-bound plastic – such as plastic bottles, plastic fishing nets and flip flops – that has been rescued from the seas or intercepted before it reached the shoreline. Each contains the equivalent of up to 12 plastic bottles.

The new range comes as non-profit organisation Plastic Oceans estimates that 10 million tonnes of plastic is dumped into our oceans every year, the equivalent of a truck-load every minute.

Sustainability is a key principle at grüum, which was launched by four friends from Manchester in 2016 and has doubled sales in the last year and grown to 20 staff.

Co-founder Andy Shaw said: “Sustainability is at the heart of everything we do. From our ever expanding range of zero-plastic products to our packaging choices, it’s really important to us.”

Originally starting out as a shaving brand, grüum has now expanded into skincare, haircare and suncare products that, in its words, are “kind to skin and our planet”.

Inspired by Scandinavian ideals, all grüum’s products – which are mostly manufactured in England – are free from chemical “nasties”, the company said, and packed with natural ingredients.

Shaw said he and his co-founders – Simon Leonard, Beth Sleigh and George Lagonikas – had given up their jobs and launched the company in a bid to challenge the status quo in the beauty industry.

He added: “We only want to create products that serve a real purpose, with no gimmicks or labels. Sustainability and inclusivity are core pillars of everything we do, so we don’t make things ‘for him’ or ‘for her’; we make them for everyone, with one fair price for all.”


Family Fashion News

Spring outdoor clothing – perfect outdoor wear for new mums and mums-to-be with a spring in their step

For new mums and mums-to be that want to get outside this spring, Grow Wild Outdoorwear offers the perfect clothing range to meet the challenges of the season and the adventures on offer. Even the most adventurous of us may eschew outdoor adventures when the weather is at its worst during the winter months. Not […]

Read More
Fashion News

Femininity, Sustainability and Luxury: This Summer’s Trends in High End Fashion

The fashion experts at JOOR wanted to shed some light on the anticipated trajectory of high end fashion and define which trends are set to rise in 2024. Quiet luxury will transform into everyday elegance  You’ve most likely heard of ‘quiet luxury’, a low-key, minimalist trend that’s all about being high in quality. It’s stated, […]

Read More
Business Fashion Sustainability

Experts share top online second-hand shopping tips for 2024

Online marketplaces where you can shop directly from other people are very popular for a number of reasons. It’s fun, sustainable, and also often much more affordable than buying brand new, as you can find some fantastic deals. These platforms also make it easy to sell things you no longer need, whether you’re clearing up […]

Read More