According to Instagram, Linda Nolan has more influence than Holly Willoughby, Amanda Holden, and her own sister Coleen

It seems UK consumers are only In The Mood for one particular pop legend when it comes to influential stars on Instagram…

According to HypeAuditor, an AI-powered social media analytics tool, singer Linda Nolan’s engagement rate stands at a staggering 3.52%, far bigger than some of the UK’s most popular personalities, such as Holly Willoughby, Amanda Holden and even her own sister, Coleen.
It’s reported by Daily Star that Holly Willoughby, who boasts a staggering 8.2 million followers, can charge up to £17,412.89 for a sponsored post, while her engagement rate is at an astonishingly low 0.18%
While Linda, 63, may have a lower following in comparison, at over 252,000, her audience appears to be more engaged, something brands have become increasingly interested in.
SocialMedia Today says: “Having a large following does you no good if they aren’t paying attention. If you have lots of followers, but they aren’t engaging in other ways – it’s time to change your content strategy. Vanity metrics look great, but what you really want is what helps your business”
Hootsuite added: “Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. As a business, it’s quality, not just quantity, that you should be striving for.
Imagine throwing a party, and tons of people showed up, but they all just sat there silently. No small talk, no dancing, no conversations, no questionable drinking games. Was the party really a success? The RSVP list looks good, sure, but did the guests have fun? Did they like the dip?
Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers”
See the full list of personalities and engagement rates below:
Linda Nolan: 3.52%
Sam Faiers: 0.97%
Rochelle Humes: 0.74%
Coleen Nolan: 0.66%
Vogue Williams: 0.65%
Ruth Langsford: 0.51%
Katie Piper: 0.47%
Amanda Holden: 0.38%
Lisa Snowdon: 0.20%
Holly Willoughby: 0.18%
About HypeAuditor:
HypeAuditor is an AI-powered Instagram, YouTube, TikTok, Twitter and Twitch analytics and Discovery tool that helps to find relevant influencers, get insights about their audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram, YouTube, TikTok, Twitter and Twitch account analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.

Entertainment Music News

I went from Studying for ‘A’ Levels to Wowing Simon Cowell – then being Booked to Perform Across the World

A Britain’s Got Talent star who left Simon Cowell speechless with her audition for the show has opened up about her life-changing performance. Faith Tucker’s ITV audition in 2019 is one of the most memorable the series has seen, and has since been viewed nearly a MILLION times on YouTube. And although she narrowly missed out […]

Read More
Entertainment Tech

‘It’s Scary, I Don’t Like it at All’: Swinger Fights for Female Safety by Introducing Secure Swinging App

Carl Sheppard, creator of new swingers’ app Pineapple said, “Other [swinging] sites are rife with bucket loads of fake profiles… It’s scary, I don’t like it at all”. According to a 2022 BBC survey, 33 percent of dating app users have experienced either harassment or abuse by someone they met on a dating app. However, this rising […]

Read More
Entertainment News

Announcing Boxlist – Social Entertainment Discovery

What ticks your boxes? Have you ever been frustrated at not knowing what TV or films you will like? Spent half an hour browsing Netflix, given up, and ended up watching a rerun of Friends? Maybe you have tried to contact friends over social media to ask for recommendations, only to be met with a […]

Read More