Brits Will Wrap A Staggering 1,882 Christmas Presents In Their Lifetime, With More Than A Third Saying It’s The Worst Aspect Of Christmas

Britons will spend 324 HOURS of their lives wrapping a staggering 1,882 Christmas presents**, according to new research.

The research, conducted by Amazon Fresh stores, reveals that one in two Britons (51 percent) HATE wrapping because it takes ages.

That pesky sellotape end

Things that drive the nation mad about Christmas wrapping include trying to wrap gifts which are unusually shaped (39 percent) and always losing the end of the sellotape (34 percent).

Also on the list of festive wrapping pet peeves is constantly misjudging how much paper is needed (27 percent) and knowing it will be ripped off in seconds (26 percent).

A quarter (24 percent) dislike wrapping presents because they leave it until the last minute.

Professional help is at hand

To help busy shoppers this Christmas, professional gift wrappers will be available at the Gift Wrap Grotto from noon until 8pm on 12-13th December at Amazon Fresh Wembley and on 19 – 20th December at Amazon Fresh Sevenoaks.

To make Christmas shopping even easier, gifts can be ordered from and delivered via click-and-collect to the Amazon Hub Pickup & Returns counter in the store.

The Gift Wrap Grotto will be opened by ‘The Gift Wrapping Queen’ Jane Means and her team of professionals, ready to transform the most fiddly presents into parcels to be proud of.

Jane, who is renowned for her gift wrapping tutorials, said “The research shows that shoppers are looking for tips and tricks to take them from a wrapping rookie to a present pro. We’re looking forward to sharing some insider expertise at the Amazon Fresh Gift Wrap Grotto.”

The Gifts we hate wrapping most

Britain’s least favourite objects to wrap are awkwardly shaped toys (50 percent) followed by round and soft objects such as footballs (32 percent) and teddy bears (30 percent).

Musical instruments like guitars (24 percent), wine bottles (23 percent), mugs (22 percent) and festive shaped chocolates (20 percent) also all prove to be tricky.

Meanwhile the research of 2,000 Britons also reveals five distinct types of Christmas gift wrappers.

The most common wrapper is the ‘Sticky Slicker’ (27 percent) who uses loads of sellotape, followed by ‘The Trier’ (25 percent) whose presents don’t look great whatever they do. ‘Minimalists’ (22 percent) who opt to use plain wrapping paper and string are third closely followed by the ‘Perfectionists’ (21 percent) who like to use exactly the right amount of paper per gift. ‘Maximalists’ (14 percent) who decorate gifts with lots of ribbons and bows and the ‘Eco Warriors’ (13 percent) who keep all the wrapping paraphernalia to use again complete the list.

So it’s no surprise that almost a quarter (22 percent) feel embarrassed handing over a gift that isn’t wrapped as well as they would have liked.

Present Wrapping Hacks

However, the research also reveals the nation’s best present wrapping hacks to make the festive season that little bit easier.

28 percent will ease the repetition of wrapping by watching a Christmas TV special or film while they do it, with a further 24 percent ensuring they are not going to be interrupted by family members.

Getting help from family, friends and a partner (22 percent), enjoying a cheeky glass of mulled wine and mince pie (14 percent) are also go-to gift wrapping rules.

Almost four in ten (37 percent) secretly envy people who always wrap their gifts perfectly, with one in four (24 percent) appreciating a present more if it is well wrapped.

Four in ten (42 percent) say they have wrapped a present into a different shape to disguise its contents, with more than a quarter (28 percent) admitting they have wrapped a present for a pet.

45 percent of Brits leave Christmas present shopping until the week before the big day, while almost a third (32 percent) say they have everything wrapped and ready to go by Christmas Eve.


**Average life expectancy in the UK = 80.9 years (ONS 2018-2020 research). Subtracting 16 years to account for childhood, this leaves 64.9 years x average time taken to wrap presents (5) = 324.5 hours / 24 (hours in the day) = 13.5 days.

**Average life expectancy in the UK = 80.9 years (ONS 2018-2020 research). Subtracting 16 years to account for childhood, this leaves 64.9 years x average number of presents wrapped a year (29) = 1882 presents.

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